“Fourteen of the nineteen penguin species are currently listed as Vulnerable, Near-Threatened, or Endangered. My mission, as The Penguin Lady, is to raise awareness and funding to protect them.” — Dyan deNapoli, penguin expert and author

From the moment I set out on my own as The Penguin Lady in 2005 (after co-managing the penguin colony at Boston’s New England Aquarium for 9 years), I’ve donated 20% of the proceeds from every appearance to penguin rescue, research, and conservation groups. I kept that same pledge when Simon & Schuster’s Free Press bought the rights to my book, The Great Penguin Rescue, in 2008. Even though I no longer work directly with penguins on a daily basis, donating to these various groups is one of the ways I continue to support them.

Want to help me in my mission to protect Endangered, Vulnerable, and Near-Threatened penguins? Sure you do!! It’s easy. You don’t have to fly halfway around the world to rescue and rehabilitate oiled penguins, or take a ship across the dreaded Drake Passage to count penguin nests in Antarctica. You can actually help penguins from the comfort of your very own home! It’s as easy as clicking on any one of the tabs in the drop-down window at the top of this page. You can donate to a rescue center or even volunteer at one (and actually work hands-on with real live penguins!); learn how to reduce your impact on our oceans; and more. You can even help researchers count penguins from your computer. Really!! Just click on PENGUIN WATCH here or under the LEARN MORE tab in the drop-down menu above to learn how. It’s simple to do and tons of fun for all ages!